$1,200 Zwift Watch Hands-On: The Watch I Have No Plans to Review

Key Points:

• The Zwift Community Live 2026 event showcased a new Zwift-branded watch, which the author photographed but did not initially share due to vacation and a large backlog of photos.
• The watch is a limited edition Swiss-made timepiece by Bravur, featuring a 37mm stainless steel case, domed sapphire crystal, self-winding Sellita movement, and racing-inspired design elements with Zwift branding.
• It lacks any smart technology such as Bluetooth, focusing purely on traditional watch craftsmanship, and is priced at $1,195 USD plus taxes, with only 100 individually numbered pieces available.
• The author appreciates the watch's aesthetic but notes it does not align with their preference for feature-rich smartwatches, highlighting its smaller size compared to typical smartwatches like the Apple Watch Ultra 3 and Garmin Fenix 8 Pro.
• While the watch may appeal to collectors or fashion enthusiasts, the author views it as a niche luxury item unlikely to attract users seeking advanced smartwatch functionality.