2026 Outlook: Health as an Operating System
Fitt Insider • • health
Key Points:
- Wellness has transitioned from a niche interest to a foundational aspect of modern life, integrating with sectors like healthcare, technology, travel, and real estate, with Americans collectively budgeting $60 billion toward health goals in 2026.
- Emerging wellness trends include a focus on exposome awareness, emphasizing environmental factors over genetic ones, and neuro-wellness, which prioritizes mind-body resilience through scientific and therapeutic interventions beyond traditional positivity.
- Fitness is evolving into a philosophical practice centered on purposeful movement and injury prevention, supported by technology like wearables and computer vision to enhance physical intelligence and longevity.
- The aging population is driving a shift toward "SuperAge Economics," with wellness brands adapting to meet the needs of older adults through longevity-focused communities, biotech, and
