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49ers' visit a dream come true for Australian Niners fans
ESPN • • general
Key Points:
- The San Francisco 49ers will open their NFL season in Melbourne, Australia, facing the Los Angeles Rams, marking an unprecedented 8,000-mile international travel challenge for their fanbase.
- The 49ers are the most popular NFL team in Australia, with strong historical ties dating back to the 1980s and '90s, and their jerseys ranked third in sales in the country last year.
- Tickets for the Melbourne game sold out rapidly, with 175,000 people registering interest and nearly half of the ticket buyers coming from outside Victoria, including about 10-12% from the United States.
- The 49ers have embraced their presence in Australia through community engagement, and while Australia is not currently one of their official international marketing territories, the team is open to expanding their global reach with a committed approach.
- Australian 49ers fans, some with decades-long loyalty, are excited to see the team play locally, bringing family members to share the experience and help grow the fanbase in the region.
