53 YEARS. 53 REAL INGREDIENTS: CHIPOTLE TO GIVE AWAY 53,000 FREE BURRITOS FOR THE MEN'S PROFESSIONAL BASKETBALL CHAMPIONSHIP SERIES
Key Points:
- Chipotle launched the "53 Years. 53 Real Ingredients" campaign celebrating the 53-year connection between New York and San Antonio basketball teams, tied to the brand's commitment to real ingredients, and will give away 53,000 free burritos after the championship series.
- Fans can claim free burritos by texting a code posted on X after the final game, with the first 53,000 respondents receiving a free entrée offer.
- Basketball players Josh Hart and Mikal Bridges star in Chipotle's new "Time For Real" ad premiering during the second game of the men's professional basketball championship series on June 5, while their high-protein Chipotle orders are featured as limited-time digital menu items.
- Hart's high-protein burrito includes white rice, double adobo chicken, black beans, salsas, sour cream, and cheese (95g protein), while Bridges' high-protein bowl features white rice, double adobo chicken, salsas, and lettuce (71g protein).
- Both athletes are longtime Chipotle fans and Celebrity Card holders, highlighting their enthusiasm for the brand, which emphasizes responsibly sourced, real food without artificial additives across its 4,100+ locations worldwide.