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63% of new physical games sold this year in the US have been on Nintendo platforms
Nintendo Everything • • technology
Key Points:
- According to Circana, 63% of new physical game sales in the U.S. this year were on Nintendo platforms, though the split between Nintendo Switch and Switch 2 is unclear.
- PlayStation platforms accounted for 32% of physical game sales, while Xbox held just over 4%.
- Despite Sony’s recent announcement to stop producing discs for PlayStation games, Nintendo and Microsoft appear to have no plans to end physical game production, reflecting continued interest in physical releases.
- Circana reported that new physical software sales in July 2026 hit an all-time low for the month at $85 million, influenced by fewer new releases and a general decline in consumer spending.
- Nintendo’s latest financial report shows 38.5% of its global sales are physical, with digital sales growing 90% year-over-year to 132.7 billion yen, indicating a strong digital market alongside sustained physical sales.
