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7UP is getting a ‘lime-forward’ makeover
CNN • • business
Key Points:
- 7UP is reformulating its lemon-lime soda recipe for the first time in 15 years, shifting to a "lime-forward" taste to appeal to younger consumers who prefer citrus flavors.
- The new formula, developed over two years, aims to retain existing fans while attracting Gen Z and Gen Alpha drinkers, 72% of whom favor citrus-forward beverages.
- The updated branding features "lime lemon" prominently on packaging and will extend to Cherry 7UP and zero sugar versions launching in mid-August.
- Despite 7UP's revenue growth and category momentum, it remains second to Coca-Cola’s Sprite in the lemon-lime market, which is highly competitive with emerging brands and health-focused options.
- Keurig Dr Pepper emphasizes the importance of evolving the brand to avoid stagnation, acknowledging the risks of changing a classic flavor but prioritizing innovation to sustain growth.
