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A $1,399 starting price for the iPhone 18 Pro doesn't seem credible
9to5Mac • • general
Key Points:
- Apple is expected to increase the starting price of the iPhone 18 Pro to $1,399, representing a potential $300 or 27% hike compared to previous models.
- While Apple has raised prices on other products like the MacBook Air and MacBook Neo recently, a $300 increase on an iPhone Pro would be unprecedented for the brand.
- CEO Tim Cook indicated pricing decisions consider units sold, revenue, and margins over the long term, suggesting Apple may balance price hikes with market demand.
- Such a significant price increase could deter many customers from upgrading unless offset by programs like Apple’s Upgrade program, which allows leasing and yearly upgrades.
- The article invites readers to weigh in on whether a $300 price increase for the iPhone 18 Pro is realistic or too steep for Apple’s market strategy.
