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A bet on chicken 60 years ago. It paid off.
NBC News • • business
Key Points:
- Chick-fil-A, the third-largest U.S. restaurant chain with nearly $24 billion in sales and 3,000 locations worldwide, originated from a small diner founded in 1946 by Truett and Ben Cathy in Georgia.
- The company has remained family-owned for 60 years, with CEO Andrew Cathy emphasizing the consistency of their signature chicken sandwich recipe since 1967 and the family's Christian faith as a core influence.
- Chick-fil-A’s policy of closing on Sundays and its public stance on traditional family values sparked controversy in 2012, leading to protests and boycotts, though the company has since shifted charitable giving to focus on education, homelessness, and hunger.
- Despite economic pressures and rising consumer costs, Chick-fil-A aims to provide customers with perceived value, balancing price increases with quality and hospitality to maintain customer loyalty.
