A Gen Z Revolution at the Movies

Key Points:

• Two low-budget horror films, "Obsession" and "Backrooms," directed by young filmmakers in their 20s, have become unexpected box office hits, driving significant Gen Z audiences to theaters and challenging Hollywood's traditional dominance.
• "Obsession," made for $750,000 by 26-year-old Curry Barker, has grossed over $265 million globally, resonating with young viewers through its themes of anxiety, consent, and relationships, and fostering extensive social media discussion and repeated viewings.
• "Backrooms," directed by 20-year-old Kane Parsons who started on YouTube, earned $80 million in its opening weekend, drawing on internet horror lore and video game aesthetics, and exemplifies a new generation of filmmakers using digital platforms to create and distribute content.
• These films demonstrate that Gen Z audiences do want to attend theaters but prefer original, relatable content over legacy franchises, suggesting Hollywood must innovate and embrace fresh voices to engage younger moviegoers effectively.
• The success of these movies highlights a potential shift in the film industry, showing that modestly budgeted, creator-driven projects can achieve massive cultural impact and financial success, challenging the dominance of big-budget franchise films.