A Movie Lover Argues Alamo Drafthouse Blew It
Newser • • technology
Key Points:
- Alamo Drafthouse, once known for banning phone use during movies, now requires patrons to use an app and QR-code system for ordering throughout the show, contradicting its original no-phone policy.
- The shift to digital ordering has led to increased distractions during screenings, spotty WiFi issues, and added stress for employees tasked with enforcing confusing rules.
- David Ehrlich of IndieWire argues this change undermines Alamo's unique theater experience, turning it into a typical cinema and potentially accelerating its decline amid competition from phone-free rivals like Nitehawk.
- The transition follows Alamo's bankruptcy during the pandemic and acquisition by Sony, alongside layoffs and labor disputes.
