AI Generated Image
Abercrombie & Fitch Co. brings Hollister to Target, expanding US wholesale operation
Retail Dive • • business
Key Points:
- Abercrombie & Fitch Co. is partnering with Target to sell dorm supplies, home goods, and apparel from its Hollister brand, marking the brand’s first entry into the home segment.
- The collection, launching June 28, includes nearly 60 items such as bedding, pillows, fleece, and sleepwear priced between $25 and $65, available at most Target stores and some Hollister locations.
- This collaboration aligns with Abercrombie’s growth strategy to expand beyond apparel and pursue new markets through wholesale, franchise, and licensing partnerships, including recent deals with Dick’s Sporting Goods and department stores.
- Industry experts note the partnership benefits both companies, with Target leveraging its strength in home goods and Hollister gaining exposure through an exclusive line that fits Target’s brand collaboration approach.
- The multi-season partnership reflects Abercrombie’s shift to focus more on domestic wholesale efforts after previously concentrating on international markets.
