Adam Mosseri on how Instagram exists in the age of AI-generated images
The Verge••general
Key Points:
- Instagram faces a major risk of falling behind as authenticity becomes easily reproducible through advanced AI tools like deepfakes, making it harder to distinguish real creator content.
- The shift from polished, professional imagery to raw, unfiltered content reflects users' growing preference for imperfection as a signal of authenticity in an era where flawless AI-generated media is common.
- Trust in institutions is low, and audiences increasingly value content from individual creators who can maintain transparency and consistency, emphasizing the importance of who shares content rather than just what is shared.
- Platforms like Instagram will need to implement new measures such as AI content labeling, cryptographic signing of images, and enhanced context about content creators to help users discern authenticity.
- To remain relevant by
