AI Generated Image
Ads have landed in Apple Maps, and they are as bad as expected
9to5Mac • • general
Key Points:
- Apple has started rolling out ads in its Maps app across the US and Canada, following a prior announcement that ads would appear in the summer.
- Ads appear as Suggested Places before searching and within search results after a query is made.
- Apple emphasizes a privacy-first approach, stating that user location and ad interactions are not linked to Apple accounts, and personal data remains on the device without being shared with advertisers.
- Despite Apple's privacy assurances, the introduction of ads may harm its reputation for protecting user privacy and is seen as inconsistent with the company's premium brand image.
- Critics argue that ads in Apple apps cheapen the user experience, likening them to unwanted branding on budget devices, and maintain that Apple should avoid entering the ad business altogether.
