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After Only Two Years On Sale The Honda Prologue Is Dead
Jalopnik • • business
Key Points:
- Honda will discontinue the Prologue electric SUV after the 2026 model year, ending its last U.S. electric vehicle offering after just two years on the market.
- The Prologue, developed through a joint venture with General Motors and built on GM's Ultium platform, was intended to launch Honda's in-house 0 Series EV lineup, which has since been canceled.
- Sales of the Prologue have sharply declined, with a 48.5% drop in the first half of 2026 compared to the previous year, making it one of Honda's slowest-selling models.
- Honda has incurred nearly $10 billion in EV-related write-offs and has also canceled other planned electric projects, including the Acura RSX and the Afeela joint venture with Sony.
- The Prologue’s discontinuation marks a significant retreat from Honda's earlier ambitions in the electric vehicle market, leaving its future EV strategy uncertain.
