AI Mode and the inevitability of Google Search’s next evolution
9to5Google••technology
Key Points:
- The author initially believed Google’s mission to “organize the world’s information and make it universally accessible and useful” was outdated but now sees it as timeless, especially with the decline of traditional search methods like the “10 blue links.”
- Advances in generative AI have transformed how people search by allowing natural, conversational queries without needing to filter or simplify questions, resulting in more relevant and generalized answers.
- Immediate answers from AI-powered search reduce the need to click on links, which poses a threat to online advertising-supported media, challenging the traditional internet business model.
- Google has a strong interest in preserving online advertising and is encouraged to innovate solutions to support ad-based media in the chatbot era.
- Google’s AI Mode, launched less than a year
