‘Alan’s Universe’ Shows What It Might Look Like to Win at YouTube
The New York Times • • entertainment
Key Points:
- Alan Chikin Chow’s video "My Boyfriend Is a Werewolf?!" from his series "Alan’s Universe" garnered over 23 million views shortly after its release, showcasing his ability to captivate a young audience quickly with high production values.
- Chow and his team spent four hours perfecting just the first 18 seconds of the video to ensure dynamic visuals and engaging storytelling that hold the attention of distracted viewers, particularly children.
- With 98.3 million subscribers, "Alan’s Universe" is among the most popular YouTube channels, surpassing major celebrities like Taylor Swift in subscriber count, and attracts 1 to 1.5 billion views monthly.
- Chow’s success extends beyond YouTube, with his series available on Prime
