Alaska Airlines' New 787 Business Class Suite Experience Unveiled
One Mile at a Time • • business
Key Points:
- Alaska Airlines is expanding its global long-haul network from Seattle-Tacoma, planning to serve a dozen destinations by 2030 using Boeing 787s transferred from Hawaiian Airlines, both under Alaska Air Group.
- The airline has unveiled its new International Business Class Suites experience featuring the Elevate Ascent seat, with a refined meal service including a cheese & charcuterie welcome, personalized main courses tailored to routes, dessert carts, and destination-inspired pre-arrival meals.
- New business class amenities include bedding designed with Pacific Northwest brand Filson, collectible amenity kits with Salt & Stone skincare products, and a custom reusable water bottle developed with PATH Water.
- Alaska plans to install Starlink Wi-Fi on these 787s by fall 2027, addressing current connectivity limitations on long-haul flights operated with ex-Hawaiian aircraft still featuring Hawaiian branding and service.
- The new business class product aligns with Alaska’s brand identity, emphasizing local touches and quality service, though it does not radically differentiate the airline from competitors in the premium long-haul market.
