Amazon just unveiled its first Fire TV Stick interface upgrade in five years - and it could put Google TV to shame

Amazon just unveiled its first Fire TV Stick interface upgrade in five years - and it could put Google TV to shame

TechRadartechnology

Key Points:

  • Amazon has announced the first major redesign of its Fire TV interface in five years, featuring modern layouts, smarter color schemes, and seamless animations to enhance user navigation and experience.
  • The revamped interface reduces search time by organizing movies, TV shows, sports, news, and live content from various streaming services into one unified space, aiming to help users spend more time streaming.
  • Users can now pin up to 20 apps on the home screen, a significant increase from the previous limit of six, allowing easier access to subscriptions without excessive scrolling.
  • The redesign includes new features such as launching personal Amazon Photos as art on the TV, accessing games, and an Ambient Experience, alongside full integration of Alexa+ for advanced AI voice commands throughout the Fire TV system