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Amazon makes it easier to buy what you see on Prime Video
TechCrunch • • general
Key Points:
- Amazon announced new shopping features integrated with its Prime Video X-Ray experience, allowing customers to discover products related to thousands of titles while watching TV.
- The update includes a new "Shop the Scene" feature using Amazon Lens technology, which identifies products inspired by characters' outfits and items in scenes, enhancing the shopping experience.
- These features improve upon last year’s "Shop the Show" experience by making product recommendations more prominent and easier to access without interrupting viewing.
- To shop, users can launch X-Ray via the Fire TV remote to access a Shop tab or open the Amazon Shopping app to browse synced product feeds and use visual search technology.
- Amazon joins other streaming services like YouTube, Peacock, Roku, and Disney in integrating shopping options directly into the viewing experience to create new revenue streams.
