Amazon revamps Fire TV, launches its own 'Artline' televisions with frames at CES
TechCrunch••general
Key Points:
- Amazon is launching a major Fire TV redesign focusing on a simplified, less cluttered interface with rounded corners, consistent typography, and increased spacing, alongside a refreshed Fire TV app and new premium Fire TV televisions with colorful frames.
- The updated interface expands app visibility from six to 20 scrollable app slots, simplifies navigation into clear categories like Movies, TV, Live TV, Sports, and News, and centralizes access to subscribed content and recommendations.
- New features include a long-press Home button shortcut for quick access to settings, a faster interface with 20-30% improved speed on popular devices, and built-in AI-powered Alexa+ for natural language content discovery and interaction, available as a subscription or included with Prime.
