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Amazon shuffles Alexa leadership following high-end tablet release
Reuters • • general
Key Points:
- Daniel Rausch, a 17-year Amazon veteran and vice president of Alexa and Echo for over three years, is stepping away from the unit next month but will return in a different role within the devices and services division in 2027.
- Kevin Keith, currently a product and marketing vice president, will temporarily assume additional responsibilities previously held by Marcuss, though Amazon has not provided further details on the leadership changes.
- Alexa has been consistently unprofitable for Amazon since its 2014 launch, despite ongoing investments and development efforts.
- Amazon recently introduced Alexa+, a new generative AI-enhanced version of the voice assistant, integrated into high-end Alexa Tablets and offered as part of a $139-per-year Prime membership or $20 monthly standalone subscription.
- The Alexa Tablets mark a shift from Amazon's traditionally low-cost Fire tablets to a premium-priced product line.
