Amazon’s $35 Million ‘Melania’ Promotion Has Critics Questioning Its Motives
The New York Times • • general
Key Points:
- Amazon is launching a $35 million marketing campaign for the documentary "Melania," which follows Melania Trump before her husband's second inauguration, with a premiere simulcast in 25 U.S. theaters and a worldwide release in 3,300 theaters.
- The film, produced by Melania Trump and directed by Brett Ratner—who has faced sexual misconduct allegations—was acquired by Amazon for $40 million, significantly higher than Disney's $14 million bid.
- Industry insiders question Amazon's motivations, suggesting the high acquisition and marketing costs may be an attempt to gain favor with President Trump, with some calling it the most expensive documentary without music licensing.
- The documentary's production budget is unknown but likely under $5 million, making the $35
