Amazon's new Alexa Tablets drop the Fire branding but are more Android than ever
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Amazon's new Alexa Tablets drop the Fire branding but are more Android than ever

Ars Technica • • general

Key Points:

  • Amazon has rebranded its Fire tablets as Alexa Tablets, transitioning from Fire OS to fully Google-certified Android devices with access to the Google Play Store and apps.
  • The new Alexa Tablet lineup includes three models: the 8-inch ($230), 11-inch ($330), and the flagship 12 Pro ($500), featuring upgraded MediaTek processors and redesigned unibody aluminum housings.
  • The Alexa Tablet 12 Pro offers a 3:2 display ratio, 2800×1840 resolution, 120 Hz refresh rate, and supports accessories like a keyboard and stylus, targeting productivity and multitasking.
  • Alexa Tablets integrate Amazon’s AI assistant Alexa Plus for voice interaction and contextual responses, alongside full Google app compatibility, though Android tablet-optimized apps remain limited.
  • Available for preorder now with shipments starting October 14, these tablets are priced competitively against Apple’s iPads, potentially becoming popular Android tablet choices due to Amazon’s strong promotion.

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