AMC rejects plan to sneak AI-generated short into its advertising pre-roll
AV Club • • entertainment
Key Points:
- AMC Theaters has officially refused to screen an AI-generated short film, "Thanksgiving Day," created by Igor Alferov and awarded at the Frame Forward AI Animated Film Festival, rejecting involvement in the initiative led by Screenvision Media.
- Screenvision Media, responsible for pre-show advertising in under 30% of AMC locations, is behind the program to showcase AI-made films, but AMC has made clear it will not participate in this project.
- Modern Uprising Studios, co-organizers of the festival and creators of the short, plan to open their own immersive theaters to exhibit AI-generated content, acknowledging traditional theaters' cautious stance on AI.
- Screenvision claims to operate in several major theater chains, but notably lacks contracts with
