American Airlines Brings Back Seatback Screens
Key Points:
- American Airlines will install seatback entertainment screens on approximately 800 single-aisle jets, starting with new Airbus and Boeing planes arriving in 2028 and retrofits continuing into the early 2030s.
- The new displays will feature movies, TV, music, games, Bluetooth headphone compatibility, USB-C charging, and 4K resolution.
- This move reverses the airline's previous focus on streaming to personal devices, responding to post-pandemic passenger preferences for larger screens and enhanced connectivity.
- American Airlines plans to increase the proportion of premium seats on narrow-body flights from about 25% to 40% to attract higher-paying customers and close the profit gap with competitors United and Delta.