An inside look at the 'fiasco' of the Vision Pro launch in stores
9to5Mac • • technology
Key Points:
- The launch of Apple's Vision Pro at retail stores faced significant challenges, with many employees describing the rollout as a "fiasco" due to insufficient training and understaffing.
- Despite plans involving extensive hands-on training in Cupertino and workshops at stores, employees often received only minimal rehearsal time, sometimes as little as 20-30 minutes, before conducting live demos.
- Staffing changes over the years, including a shift from permanent to temporary employees and reductions in dedicated training roles, have weakened the quality of customer support compared to the era of Steve Jobs.
- The discontinuation of in-depth, one-on-one Creative sessions and small workshops post-pandemic has further reduced the level of personalized assistance available to customers in Apple Stores.
- These retail staffing and training issues, while not the sole cause, contributed to the difficulties experienced during the Vision Pro launch, highlighting broader systemic problems within Apple's retail operations.
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