Analytics firm estimates that Marathon has sold 1.2 million copies, but says only 19% are on PS5
Key Points:
- Marathon has sold approximately 1.2 million copies, generating $55 million in revenue, with nearly 70% of sales coming from Steam on PC, despite being a PlayStation Studios title.
- PlayStation 5 accounts for about 19% of sales (217,000 copies), while Xbox holds 11% (133,000 copies), meaning console sales make up roughly 30% of total sales.
- The game’s slower initial sales compared to Arc Raiders are attributed to a more complex onboarding process and a less favorable user interface during pre-release test events.
- Marathon maintains a steady player base with around 345,000 daily active users, and a significant portion of Steam players have invested extensive playtime, indicating strong engagement once players adapt.
- Reviews highlight Marathon as a challenging but rewarding experience, likening its difficulty to Destiny 2 and emphasizing the potential for long-term player retention if Bungie continues to support the game.