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Apple cuts iPhone 18 Pro orders due to soft demand: Report
CNA • • technology
Key Points:
- Apple has instructed some suppliers to reduce production of components for the iPhone 18 Pro and iPhone 18 Pro Max by at least 15% for October due to weaker consumer demand caused by rising memory chip costs and higher device prices.
- The company has adopted a more cautious shipment approach since early September, reflecting softer demand from late August through October, potentially influenced by changes in its iPhone launch schedule.
- Rising memory chip prices, driven by increased demand from AI data centers, have led Apple to raise prices on its iPads and MacBooks earlier this year and now on the new iPhone models, with the iPhone 18 Pro and Pro Max starting $100 higher than their predecessors.
- The growing integration of AI features in Apple products is increasing the company's need for high-performance memory chips, intensifying the strategic importance of suppliers amid a global chip shortage.
