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Apple cutting hundreds more jobs in shift toward AI
New York Post • • technology
Key Points:
- Apple is cutting over 200 jobs, primarily affecting the Vision Pro team and groups working on Siri and the Intelligent Systems Experience team, as it refocuses on AI and updates its digital assistant.
- About 100 positions tied to the Vision Pro headset are being eliminated due to disappointing sales, with estimated global sales dropping to 45,000 units in the last quarter of 2025.
- The job cuts aim to replace legacy engineering roles with specialists who can rebuild Siri using a new generative AI architecture to better compete with rivals like ChatGPT and Google Gemini.
- Apple’s revamped Siri AI, currently in iOS 18 public beta, focuses on ecosystem integration to improve conversational capabilities and reduce reliance on basic web links for answers.
- The company is also facing increased production costs driven by an AI-related memory shortage, prompting a strategic shift in resources toward newer AI initiatives and devices.
