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Apple Execs Explain iPhone Duo's Display Design, Secrecy, and Price
MacRumors • • technology
Key Points:
- Apple CEO John Ternus and marketing chief Greg Joswiak explained that the foldable iPhone Duo was released only when it met Apple's standards for quality, durability, and design, viewing the device as a new opportunity to rethink smartphone design.
- Apple aimed to improve on existing foldables by adopting a wider 1:1.4 aspect ratio to avoid the "awkward" look of two phones stuck together and by enhancing software to create a unique user experience.
- The inner foldable display uses a polymer top layer with a new nano-texture finish, which provides a smooth, durable, and premium feel, contrasting with the cheaper-feeling plastic surfaces of rival foldables.
- The project was kept highly secret with strict security measures and a misleading code name, successfully limiting leaks except for the aspect ratio detail.
- The iPhone Duo starts at $1,999, reflecting its dual-device nature, and pre-orders begin on October 16 with a launch set for October 23.
