Apple gives update on the App Store and its key protections
9to5Mac • • technology
Key Points:
- Apple has highlighted its ongoing efforts to protect users and developers on the App Store, which now attracts over 850 million weekly visitors across 175 storefronts.
- In 2025, Apple prevented over $2.2 billion in potentially fraudulent transactions and blocked more than 2 million problematic app submissions to stop malicious software distribution.
- The company’s systems rejected 1.1 billion fraudulent customer account creations, deactivated 40.4 million accounts for fraud and abuse, and terminated 193,000 developer accounts over fraud concerns.
- Apple detected and blocked 28,000 illegitimate apps on pirate storefronts and removed nearly 59,000 apps involved in bait-and-switch financial fraud, while also rejecting hundreds of thousands of submissions for privacy violations, spam, and hidden features.
- The App Review team evaluated over 9.1 million app submissions and welcomed more than 306,000 new developers, while Apple blocked close to 195 million fraudulent ratings and reviews from appearing on the platform.