AI Generated Image
Apple implements price hikes for its TV streaming service and 'One' subscription bundle
New York Post • • technology
Key Points:
- Apple increased the price of its Apple TV+ streaming service from $12.99 to $14.99 per month, or $119 annually, up from the previous $99 yearly rate.
- The Apple One bundle, which includes Apple TV+, iCloud storage, Apple Music, and Apple Arcade, also saw a price hike to $21.95 for an individual plan, up from $19.95.
- This marks the second price increase for Apple TV+ in two years, with the service originally launching at $4.99 per month in 2019 and last rising from $9.99 to $12.99 a year ago.
- Other major streaming platforms like Netflix, Peacock, Amazon Prime, Hulu, Disney+, Paramount+, Max, and YouTube Premium have similarly raised prices recently, often targeting ad-free tiers.
- Despite the price increases, Apple reported a record $109.4 billion revenue in its June quarter, driven by strong iPhone sales, Mac revenue, and tariff refunds, ahead of CEO Tim Cook's planned departure.
