Apple introduces new subscription bundles coming to App Store
Key Points:
- Apple announced at WWDC 2026 a new subscription bundle option allowing third-party developers to partner and offer combined app subscription packages on the App Store.
- This feature enables users to purchase access to multiple subscriptions in a single transaction, potentially at a discounted rate compared to buying each subscription individually.
- Developers can now create bundles that include apps from different developers, expanding beyond the previous limitation of bundling only their own apps.
- Apple highlighted that bundles and suites can increase user retention and provide more value, similar to existing streaming service bundles like Apple TV's partnership with Peacock.
- Additional details on how developers can request and implement subscription bundles will be shared later this summer.