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Apple is holding its iPhone launch event on September 9
TechCrunch • • general
Key Points:
- Apple has scheduled its next launch event for September 9, featuring the tagline “Surprise and Shine,” and it will be held at Apple Park in Cupertino, California.
- This event marks the first under new CEO John Ternus, who takes over from Tim Cook on September 1.
- Apple is expected to unveil its rumored foldable iPhone, alongside the iPhone 18 Pro and iPhone 18 Pro Max, which are anticipated to be iterative upgrades rather than major redesigns.
- New Apple Watch models, including the Series 12 and Apple Watch Ultra, as well as new smart home devices, are likely to be introduced.
- The company may also announce launch dates for upcoming software updates such as iOS 27, iPadOS 27, and macOS Golden Gate.
