Apple M5 MacBook Pro and Air Review: When the Neo Isn’t Enough
Bloomberg.com • • technology
Key Points:
- Apple launched the $599 MacBook Neo, its cheapest laptop to date, which garnered significant attention for its low price point.
- To achieve the lower price, Apple removed several features typically expected and valued by MacBook buyers.
- Alongside the MacBook Neo, Apple introduced upgraded MacBook Air and MacBook Pro models featuring M5-series chips, plus two new desk monitors.
- CEO Tim Cook announced that the new Mac lineup achieved Apple's "best launch week ever" for first-time Mac buyers, indicating strong initial sales.
