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Apple Maps has ads now
The Verge • • general
Key Points:
- Apple has started introducing ads in Apple Maps, allowing businesses to pay for top placement in search results, with ads appearing as the first entry in the “suggested places” section.
- These ads are marked with a blue “ad” icon and will show up at the top of search results, similar to Google Maps ads.
- The rollout began this week, with more users in the US and Canada expected to see the ads in the coming weeks.
- Apple emphasizes privacy, stating that ad targeting is based on approximate location and search terms, but user data and interactions with ads are not linked to Apple Accounts or shared with third parties.
- Users receive a pop-up notification informing them about the presence of local ads and Apple's privacy approach when launching the Maps app.
