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Apple Preparing to Increase iPhone Prices
MacRumors • • general
Key Points:
- Apple is planning to raise iPhone prices due to ongoing memory and chip supply chain issues, following recent price hikes by Samsung and Google.
- Samsung and Google increased their smartphone prices by about $100, and a similar increase would raise the iPhone 18 Pro starting price to $1,199, a 9% rise from the current $1,099.
- Despite the price increase, Apple is likely absorbing some of the added costs, as indicated by warnings of pressure on gross margins and a relatively modest price bump.
- Apple aims to avoid significant "sticker shock" by keeping iPhone price increases moderate compared to larger hikes on Macs and iPads, while leveraging customer loyalty and its Upgrade subscription program to ease the impact.
