Apple registers new 'gen AI' subdomain ahead of next month's WWDC keynote
9to5Mac • • general
Key Points:
- Apple has registered a new subdomain, genai.apple.com, ahead of WWDC 2026, signaling a major focus on generative AI and fulfilling promises made at WWDC 2024.
- Siri is expected to gain advanced capabilities such as understanding personal context, on-screen awareness, and app interaction, powered by Google’s Gemini-diffused models on Apple’s Private Cloud Compute.
- A new Siri app will be introduced, enabling users to access past Siri conversations and engage in text-based interactions with the assistant.
- Additional Apple Intelligence upgrades will include generating wallet passes from physical tickets, new photo editing features, and enhanced Visual Intelligence, with an overall emphasis on performance and stability improvements.