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Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
MacRumors • • business
Key Points:
- Apple has requested some suppliers to reduce production of iPhone 18 Pro components by at least 15% for October due to lower-than-expected demand and rising memory chip costs, according to Nikkei Asia.
- The iPhone 18 Pro and Pro Max start at $1,199 and $1,299 respectively, reflecting a $100 price increase attributed to AI-driven memory chip cost hikes affecting multiple Apple products.
- Softer demand from late August to October may be linked to Apple's new split launch strategy, delaying the release of the regular iPhone 18 and lower-cost models until spring 2027.
- The iPhone 18 Pro models maintain 12GB of RAM, the same as the previous generation, after reportedly scrapping plans to increase to 16GB due to cost concerns.
