Apple reportedly doubles MacBook Neo production, $599 model may be at risk
Key Points:
- Apple is increasing production capacity for the MacBook Neo from an initial 5-6 million units to 10 million units due to demand surpassing launch estimates.
- The MacBook Neo starts at $599 for the 256GB model and $699 for the 512GB model, both powered by the A18 Pro SoC, with the laptop version featuring a 5-core GPU compared to the iPhone 16 Pro's 6-core GPU.
- Initial MacBook Neo units used downbinned A18 Pro chips, but upcoming production will rely on a new TSMC chip run with fully functional silicon, potentially raising production costs.
- Rising costs from new chip production and increased DRAM prices may prompt Apple to discontinue the $599 256GB model, making the $699 512GB version the new entry-level option, mirroring a recent strategy applied to the Mac Mini.