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Apple reportedly orders 10M foldable iPhone Ultra models, which could sell for around $2500
9to5Mac • • general
Key Points:
- Apple plans to manufacture and sell around 10 million foldable iPhone Ultra models in 2026, increasing previous production targets by about a third from 7-8 million units.
- The company has instructed suppliers to prepare for up to 85 million new iPhone orders in the second half of 2026, including 70 million units of the iPhone 18 Pro and iPhone 18 Pro Max.
- Apple is securing components aggressively amid ongoing shortages, asking suppliers to reserve parts used in the iPhone 17 series for the upcoming iPhone 18 premium models.
- The foldable iPhone Ultra is expected to carry a premium price, with an average selling price forecasted around $2500 and storage options potentially reaching $3000.
- Apple plans to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone Ultra in September 2026, with the foldable model possibly launching slightly later; meanwhile, the standard iPhone 17 will remain on the market until spring 2027.
