Apple ‘runs on Anthropic,’ says Mark Gurman

Apple ‘runs on Anthropic,’ says Mark Gurman

9to5Mac technology

Key Points:

  • Bloomberg’s Mark Gurman revealed that Apple heavily relies on Anthropic’s AI technology for internal product development and tools, using custom versions of Anthropic’s Claude model on its own servers.
  • Apple initially pursued a partnership with Anthropic for AI integration, but the deal fell through due to Anthropic’s high cost demands, reportedly several billion dollars per year with fees potentially doubling over time.
  • Instead, Apple formed a more cost-effective AI partnership with Google, paying around one billion dollars annually, although early uncertainty about Apple and Google’s Safari search deal made Anthropic and OpenAI top contenders initially.
  • Gurman’s insights highlight the significant role Anthropic’s technology plays inside Apple despite the absence of a formal partnership, reflecting the company

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