Apple Stores Said to Lose Video Walls, Regain Dedicated Genius Bars

Key Points:

• Apple is planning a major retail store redesign that will reintroduce dedicated Genius Bars, create separate spaces for order pickup and Today at Apple classes, and remove large video walls from many locations.
• The redesigned areas, called "bays," will be compact, about 10 feet wide, featuring wood finishes and functional storage, aiming to blend seamlessly into the store's aesthetic rather than appearing as retrofits.
• The removal of video walls marks a shift away from the previous retail vision focused on public gathering spaces toward stores emphasizing service, fulfillment, and everyday shopping needs.
• Renovations will include updated back-of-house areas like break rooms, with the new design already partially implemented in some stores and expected to roll out internationally over several years.
• Apple has also increased staff expectations during store openings, requiring employees to be more attentive, stand during meetings, and applaud customers as they enter five minutes before opening.