AI Generated Image
Apple takes down billboard after accusations of normalizing ‘electronic babysitting’
9to5Mac • • technology
Key Points:
- Apple has removed a controversial billboard in Milan featuring a toddler holding an iPhone, part of its “Relax, it’s iPhone” campaign highlighting the device’s durability.
- The Italian children’s rights watchdog AGIA criticized the ad for normalizing “electronic babysitting” and referred the matter to multiple regulatory bodies for review.
- The billboard was replaced with an ad promoting the iPhone’s Find My feature, and although Apple has not publicly commented, its quick action indicates it took the criticism seriously.
- The campaign had depicted various risky scenarios involving the iPhone, but the toddler image sparked particular concern among Italian authorities and citizens.
