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Apple TV raises prices without offering an ad tier
The Detroit News • • technology
Key Points:
- Apple TV+ has increased its monthly subscription price by $2 to $14.99 and its annual plan by $20 to $119.99, marking the fourth price hike in four years.
- Apple One bundle plans, which include services like Apple Music and Apple Arcade, have also risen by $2 to $21.95 per month.
- Unlike some competitors, Apple TV+ does not offer an ad-supported lower-cost subscription tier.
- The price increase aligns with a broader trend among streaming services, as Peacock, ESPN, Amazon Prime Video, Netflix, and YouTube Premium have all raised their subscription fees recently.
- Apple TV+ continues to focus on premium original content, boasting over 300 original titles and securing sports broadcasting rights for Formula 1, Major League Baseball, and Major League Soccer.
