Apple’s latest acquisition is telling sign of where the company is headed
9to5Mac • • technology
Key Points:
- Apple recently acquired MotionVFX, a popular Final Cut Pro plugin maker, likely to integrate its templates and effects into Apple Creator Studio as a subscription perk.
- This acquisition signals a renewed focus by Apple on investing in its professional software, driven by subscription incentives, after a period of stagnation in software innovation.
- Apple has historically been cautious about investing in emerging technologies without clear immediate profitability, which has delayed its advancements in areas like personal AI despite its strong market position.
- The Messages app, despite its widespread use, suffers from bugs and glitches, but it holds potential as a future AI platform that Apple might monetize to improve functionality.
- There is speculation that advanced Apple AI features, such as an enhanced Siri, could require an iCloud+ subscription, following trends like the Apple Invites app that limits features to paid subscribers.
