Apple's Siri Boss May Leave - Here's Who Could Take Over
Key Points:
- Mike Rockwell, Apple's vice president of Siri engineering, is seriously considering stepping down and may leave the company next year, which Bloomberg's Mark Gurman describes as a significant loss for Apple.
- If Rockwell departs or shifts roles, responsibility for Siri would likely transfer to either Amar Subramanya, a Google veteran hired to boost Apple's AI efforts, or Sebastien Marineau, who leads AI integration into iOS and is viewed as a potential future successor to software chief Craig Federighi.
- Rockwell previously created the Vision Pro and was assigned to lead Siri's turnaround after a two-year delay, with reports of his possible exit first emerging in April.
- Craig Federighi, Apple's software chief, remains firmly in control of the software engineering division, with no clear succession plan or indication he plans to leave in the near future.
- Federighi has led Apple's software organization for over a decade and is not currently seen as preparing for retirement or departure by insiders.