Apple’s touchscreen MacBook Pro pushes laptop pricing to a new extreme
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Apple’s touchscreen MacBook Pro pushes laptop pricing to a new extreme

TechCrunch • • general

Key Points:

  • Apple has introduced a touchscreen MacBook Pro starting at $2,899, with the fully upgraded 14-inch and 16-inch models priced at $14,249 and $14,549 respectively.
  • The top-tier models feature Apple's M5 Max chip with an 18-core CPU and 40-core GPU, reflecting significant performance enhancements.
  • High-end upgrades include a 4TB SSD for an extra $1,000, 8TB for $3,000, and a new 16TB option costing $7,000, along with 128GB of memory for an additional $2,000.
  • The new pricing marks a substantial increase from previous models, with the highest-end 16-inch MacBook Pro now $4,400 more expensive than before.
  • Preorders begin on October 30, with availability starting November 6, signaling Apple's renewed commitment to touchscreen technology after discontinuing the Touch Bar nearly a decade ago.

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