'Apprentice' Reboot With Donald Trump Jr. as Host Eyed By Amazon

Key Points:

• Amazon is reportedly considering a reboot of the reality competition show "The Apprentice" for its Prime Video platform, potentially featuring Donald Trump Jr. as host instead of Donald Trump, according to the Wall Street Journal.
• Amazon has denied that the show is in active development, with a spokesperson calling reports about the reboot and potential hosts purely speculative, and insiders confirming no external discussions have taken place.
• The reboot would follow Amazon's recent release of "Melania," a documentary about Melania Trump, indicating a continued interest in Trump family-related content on the platform.
• "The Apprentice," originally hosted by Donald Trump from 2004 to 2015, was a popular business competition show that launched multiple spinoffs and earned nine Emmy nominations during its run.
• Donald Trump previously expressed to Variety that Ivanka Trump would have been his preferred choice to host the show after his departure in 2015, as revealed in a 2024 book by Variety’s co-editor-in-chief.