Arc Raiders has flourished despite AI backlash, but Embark says it won't now "open the floodgates for all types of AI"
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Key Points:
- In 2025, the use of generative AI in video game development sparked significant debate, with major companies like Activision, Krafton, Larian, and Embark Studios drawing attention for their differing approaches.
- Embark Studios' hit multiplayer game Arc Raiders utilized a text-to-speech (TTS) system to generate character voice lines, which caused controversy but did not hinder the game's popularity, making it one of the most-played games currently.
- Virgil Watkins, Arc Raiders' design director, stated that Embark's stance on generative AI remains cautious and pragmatic, using it only when it enables capabilities they otherwise couldn't achieve, rather than broadly expanding its use.
- While Embark acknowledges concerns about the quality
